The event will be carefully promoted to attract two distinct categories of visitors: general public and specialist visitors from not only Moscow but also from other cities of North-Western and Southern Federal Districts.

     The campaign will include:

     Press, Radio and TV advertising;

Internet, PR events;

Distribution of a wide range of supporting print materials including posters and invitations;

Direct mail to thousands of high earning individuals from Moscow, Rostov, St.Petersbourg   Krasnodar,    Stavropol;

Advertising using high profile poster sites in streets;

Advertising in Internet;

PR events.